Customer Experience

“Commercial Growth Track” explored how teams can sell smarter and lead fearlessly when it matters the most.

AI buzz gave way to hard discussions on scale and execution at the Delhi edition of the Strategy Shift Forum, hosted by MIT Sloan Management Review India and Salesforce.

At MIT SMR India’s Strategy Shift Forum, behavioral scientist Patrick Fagan will explain why brands often fail at personalization—and how they can fix it by applying principles of behavioral science to the design of AI systems, not just their output

New tactics can boost profitability and satisfaction with subscription services.

Companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid growth in revenues and services — without adding more staff.