Marketing

Large language models are compressing research timelines with synthetic consumers, AI-moderated interviews, and qualitative research at scale.

A new MIT Sloan Management Review India–IDfy study finds that large enterprises have privacy frameworks in place, but struggle to enforce them consistently across systems and teams.

The Supreme Court takes up challenges to an antitrust penalty as judges question consent, market power and the commercial use of user data

The joint study examines how Indian enterprises are translating the Digital Personal Data Protection Act into operational controls, risk frameworks, and strategic decision-making.

WPP lifts India’s ad growth outlook as retail media scales rapidly and AI-led buying reshapes digital spending priorities.

Research into new in-store amenities, digital shopping formats, and partnerships reveals their unexpected costs and benefits.

Jill Kramer will take over from longtime marketing head Raja Rajamannar, as Mastercard sharpens focus on data-driven media and personalization.

While AI can predict behavior and personalize at scale, true loyalty still depends on human empathy and emotional understanding, said marketing leaders at the Bengaluru edition of the Strategy Shift Forum

Century Real Estate’s Vikas Nair explains how the Bengaluru property brand is using AI-driven personalization, data, and immersive storytelling to build trust with a new generation of homebuyers.

The shift from broad campaigns to individual journeys is redefining consumer engagement in India’s digital economy.