While AI can predict behavior and personalize at scale, true loyalty still depends on human empathy and emotional understanding, said marketing leaders at the Bengaluru edition of the Strategy Shift Forum
While AI is doing a good job identifying patterns and making accurate predictions, AI in ad creation is gaining traction.
“The internet is better on Comet,” the company declared, emphasizing that the browser was designed to restore curiosity in an internet ecosystem dominated by ads, click funnels, and transactional content.
IT industry lobby is developing a national benchmarking framework to evaluate AI models across Indic languages, starting with a Hindi pilot and expanding to speech and multimodal tasks.
With a focus on execution, leaders drilled into how to move AI from pilot to production by governing autonomy, aligning data and delivery, and training teams for speed and scale at the Bengaluru edition of the Strategy Shift Forum.
