AI

Many companies develop AI models without a solid foundation on which to base predictions — leading to mistrust and failures. Here’s how statistics can help improve results.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

With AI still making wild mistakes, people need cues on when to second-guess the tools.

Most AI/machine learning projects report only on technical metrics that don’t tell leaders how much business value could be delivered. To prevent project failures, press for business metrics instead.

These developing issues should be on every leader’s radar screen, data executives say.