AI and Machine Learning
The Lethal Potential of Blockchain and Agentic AI
IndiGo’s Neetan Chopra on how emerging technologies are reshaping business strategy
Marketing
Latest
Digital and Social Marketing
The New Challenges of Brand Management
As consumers recognized the provenance of products that bore a particular legal mark, they began using these marks as a guide for quality to aid their product selection process
Marcus Collins
Marketing
Cutting Last-Mile Delivery Costs
New tactics can boost profitability and satisfaction with subscription services.
Stanley Frederick W.T. Lim
Marketing
The Pitfalls of Nickname Branding
New research shows that customers tend to react negatively when companies incorporate nicknames into their brand marketing.
Zhe Zhang and Matthew Thomson
Marketing
Seven Reasons to Strengthen Your Customer Benefits Focus
When marketers focus on products instead of benefits, they may get blindsided by new rivals or miss new product opportunities. Are you truly putting benefits first?
