Digital and Social Marketing

Businesses that help employees become social media stars have a cost-effective way to generate enormous brand visibility.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

Marketers have long benchmarked their budgets against their peers’ spending. But it’s time to seek better metrics than the average budget.

Brand managers need to stop guarding and start enabling in the generative AI age. Use these lessons to safely cocreate with consumers.

How P&G assessed the digital marketing ability of its managers to achieve transformation success.