Technology Innovation Strategy

India is taking on a bigger role in Omnicom’s global delivery network as the company integrates Interpublic and scales AI across media, data and creative work.

The company’s new policy blueprint argues that advanced AI will test energy infrastructure, labor protections and welfare funding long before governments are ready.

Potential shift comes after rollout of three-hour rule as government weighs faster enforcement against platform feasibility.

As global enterprises chase scale, India is building AI systems designed for access, efficiency, and real-world use

The deal gives Nazara access to a scaled global gaming platform with millions of users, while adding AI-driven development and distribution capabilities to accelerate content creation and monetization.