Attention is in short supply. For app marketers, it means teams across product, marketing, user experience and customer support must put forth a unified front in making “first time right” service propositions simple and seamless.

It’s an increasingly complex role considering customers expect cross-channel messaging. Here, the ability to deliver personalised experiences hinges on how well enterprise tools can connect the dots between what a customer does and what they might do next.

Unlocked – the Mobile & App Growth summit brings together the marketing, CX and product leaders from Southeast Asia’s top apps to share how their strategies work, what they learned from failed experiments, and where the future of the app landscape is moving.